Have you written a book with blood sweat and tears only to find it’s pretty tricky to sell your masterpiece? You’re not alone. Marketing your book is a hundred times harder than writing it.
Take heart – there are dozens of easy, affordable ways to market your book. It will take some time and effort, but you can work at your own pace and use the templates, examples and checklists to kick-start your marketing.
Writing about YOU is very difficult. What do you say in your bio? What blurb do you put on the cover of your book? What do you say on the back cover? How do you organise a book launch? How do you write a press release? How do you prepare for a media interview?
All of these questions – and much, much more – are answered in
New eBook for Self Published Authors – coming soon… How to PROMOTE YOUR BOOK on a shoe-string budget…by someone who did
This course is based on a Master Class conducted by Dawn Richards at the Queensland Writers’ Centre.It consists of 6 workshops:
Workshop 1: Marketing Basics
- How to identify and reach your target markets
- Marketing secrets to connect you to your reader
- How to market a product (YOU and your book) in 6 easy steps
- Strategies to get your book out there
Workshop 2: Writing your Book Marketing Plan
- Why you need a Plan
- What goes into a Marketing Plan?
Workshop 3: Creating your Author Platform
- Writing your Author Bio
- Developing a website and/or blog
- Using social media marketing to build your list of followers
- Writing articles to build your credibility as a subject matter expert
- Writing ezine articles to build your credibility and direct traffic to your website
Workshop 4: Cranking up your publicity machine
- Writing media releases that get results
- How to get strong testimonials for marketing
- ‘Selling’ yourself and your book with book reviews and testimonials
- Organising a book launch with pizzazz!
- Being a star at media interviews
Workshop 5: Writing your own marketing materials
- Copywriting Basics – writing headlines and copy
- Write like a pro using 16 simple strategies
- Creating your Author Bio
- Writing simple ads and flyers
- Writing ‘Killer’ cover letters and proposals
Workshop 6: Developing Promotional Materials
- Simple Sales Kit for Booksellers
- Book Media Kit
- Materials for Book Fairs, Expos, Conferences, etc.
Marketing Tools for Authors:
Templates:
- Book Marketing Plan
- Simple ads
- Simple flyers
- Media releases
- Ezine Articles
Worksheets:
- Book Marketing Plan
- Author Platform Action Plan
Examples:
- Media Releases
- Cover Letters
- Simple Ads and Flyers
- Newspaper and Magazine Articles
- Ezine Articles
- Book Reviews
- Expo Materials
- Sales Kit Materials
- Book Media Kit…and much more
- Handouts for Book Fairs and Seminars
Excerpt from Promote Your Book on a Shoe-String Budget..by someone who did: Writing media releases and getting them noticed
Media releases are one of the most powerful tools you can have in your marketing arsenal. The most common mistake people make when writing media releases is to write them like advertisements. Media releases are NOT advertisements – they need to be ‘news-worthy’, not ‘you-worthy’.
